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 CIPD PRESS RELEASE 8 April 2008
Advance of e-learning continues to be overstated
Over half of learning and development managers (57%) now
offer e-learning as part of their training provision.
However, there remain continuing doubts about its
effectiveness, according to the Chartered Institute of
Personnel and Development's annual learning and development
survey. When asked to list the top three most effective
training practices, only 7% of respondents mentioned
e-learning.
For respondent organisations using e-learning, it is on
average available to 60% of employees, but taken up by
only half of them. And only 30% are reported as completing
courses. The issues of e-learning are clearly defined:
almost all organisations agree e-learning is more effective
when combined with other forms of learning (95%) and that
it demands a new attitude on the part of the learner (92%).
Martyn Sloman, learning and development adviser, CIPD, says:
"E-leaning is here to stay: over the last decade it has
become a permanent feature of the training and learning
landscape. However, we still have a long way to go to
embed it effectively in the organisation. It's clear
from our survey that it is still not fully appreciated
by learners or by training managers.
"Simply saying we support blended learning solutions is
not enough. We must work much harder to integrate e-learning
into broader learning and performance support activities.
The best organisations are doing this, but the worst are
simply making e-learning available to the individual on
their PC and hoping that something will happen as a result.
E-learning is about learning not technology."
"Businesses need to remember that technology is there
to support people management and development strategies,
not replace them."
Despite e-learning apprehension from both employers
and employees, e-learning usage continues to rise:
nearly half (48%) agree it's been the most important
development in training in the last few years and
almost one-third (29%) say that in the next three years
between 25-50% of all training will be delivered remotely.
Not surprisingly, large employers are more likely
to use e-learning: organisations with more than
5000 employees have an uptake of 79%, whereas
those with less than 250 have a 39% uptake.
Possibly due to the government endorsements of
e-learning in the Leitch report, there is also
an overwhelmingly larger amount of public sector
organisations that use e-learning (82%) compared
with the private sector (49%).
Notes to Editors:
* The CIPD Learning and Development Survey 2008 will
be available at www.cipd.co.uk/surveys from 18 April 2008.
* The CIPD's HRD Conference and Exhibition is the
largest learning and development event in Europe,
and takes place at Excel, London from 15 April to
17 April. For more information visit http://www.cipd.co.uk/hrd
* For a press pass to HRD, or to receive an advanced
copy of the Learning and Development survey, please
contact: Anna Wallace on 020 8612 6399/
mailto:a.wallace@cipd.co.uk
* The Chartered Institute of Personnel and Development
(CIPD) has over 130,000 members and is the leading
professional institute for those involved in the
management and development of people.
Press Enquiries
Robert Blevin / Gregor Ridley / Anna Wallace
Tel : 020 8612 6400
Mobile : 07793 256763
Email: mailto:press@cipd.co.uk
Website: http://www.cipd.co.uk/press
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