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 CIPD PRESS RELEASE 11 April 2008
Arts key to successful business change
HRD 2008, ExCeL London, 15-17 April 2008
Change is constant in organisations, with
research from the Chartered Institute of
Personnel and Development (CIPD) showing more
than half of organisations undertaking major
changes during the last year. Managing this
change successfully can often mean the difference
between the success or failure of an organisation.
At this year's CIPD Annual Learning and
Development Conference and Exhibition, HRD 2008,
experts will show delegates how the skills of
artists such as orchestra conductors and actors
can create strategic energy within organisations
to help support learning and communications in
times of change.
Andres Roberts Managing Director of Eudemonic,
a company pioneering creativity, play and
imagination to make meaningful change happen
and speaker at the conference said: "In moving
through change you need to let go of past events,
and allow opportunities and future possibilities
emerge. It is often very difficult for managers
and directors to achieve this mindset. Using
engaging and dynamic techniques borrowed from
artists, employers can successfully manage change."
Daniel Pink, also speaking at the CIPD conference
and author of A Whole New Mind said "To manage
change in the 21st century we need to think
like artists. In order to thrive, we need to
satisfy needs around design, play, story,
symphony, empathy and meaning. Successful change
deals with more than parts and processes - it
deals with the intangible. It is about nurturing
a sense of ownership, engagement and inspiration
in people and managing prejudice, cynicism and
fear."
Andres Roberts, Managing Director, Eudemonic
and Linda Griffiths from Arts & Business will
be speaking at the CIPD Annual Learning and
Development conference on 15 April.
Eudonomic and Arts & Business will also be
running Creativity Doctors, a special installation
within the exhibition where conference delegates
and exhibition visitors can leave their
'symptoms' for examination by creative experts
and receive a consultation on how to develop
the health of their business.
Notes to editors
* The CIPD's HRD Conference and Exhibition
is the largest learning and development event
in Europe, and takes place at Excel, London
from 15 April to 17 April. For more information
on the conference programme, exhibitors and
for a free exhibition ticket, visit
http://www.cipd.co.uk/hrd
* For a press pass to HRD 2008 contact:
Anna Wallace on 020 8612 6399/
mailto:a.wallace@cipd.co.uk
* The Chartered Institute of Personnel and
Development (CIPD) has over 130,000 members and
is the leading professional institute for those
involved in the management and development of people.
* Eudemonic is dedicated to better change,
learning and communications through creativity,
play and imagination. For more details visit
http://www.eudemonic.co.uk
Arts & Business enables businesses to become more
successful by engaging with the arts and has more
than 10 years' experience in delivering creative
development programmes. For more details visit
http://www.AandB.org.uk
Conference Press Enquiries
Robert Blevin / Gregor Ridley / Anna Wallace
Tel : 020 8612 6400
Mobile : 07793 256763
Email: mailto:press@cipd.co.uk
Website: http://www.cipd.co.uk/press
Exhibition Press Enquiries
Pauline Crofts
Tel: 020 8612 6407
Email: mailto:p.crofts@cipd.co.uk
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