|
|
|
|
![]() |
![]() |
 CIPD PRESS RELEASE 11 June 2008
Employers slow to take advantage of Web 2.0 opportunities when
attracting and retaining staff
Organisations are failing to boost the attraction and retention
of key talent through the benefits of Web 2.0, according to
this year's new social networking findings in the CIPD 2008
Recruitment, Retention and Turnover survey of 779 respondent
organisations.
An overwhelming majority (80%) of organisations do not currently
use Web 2.0 online methods to attract or recruit employees with
only 8% planning to start using the technology in the next year.
Yet, of the 100 CIPD respondent members, over half (56%)
believe that social networking sites are useful for engaging
potential job seekers and welcome its ability to shed light on
how they are perceived in the marketplace (52%). The majority (62%)
are concerned, however, that damaging comments about their
organisation might be posted.
Encouragingly, the majority of organisations that do use social
networking (85%) do not use it as a tool to vet candidates
during the recruitment process.
Deborah Fernon, Organisation and Resourcing Adviser, CIPD says:
"Organisations should be careful when using these technologies
to vet candidates. In the quest to find the right person for a
job, social networking sites could be at best irrelevant and at
worst misleading. Good practice requires that every candidate
is treated equally, which means all candidates would have to
have similar profiles before information is used, and this poses
challenges as not everyone has a social networking profile.
"Through the richness of multimedia and connectivity, web 2.0
technology provides an opportunity to bring the employer brand
to life and create experiences online that allow potential
employees to experience what it is like to work within the
organisation. Using technology like Facebook or Second Life, an
employer brand can have a global impact."
Of the 54 respondent organisations that use social networking
sites to attract or recruit employees, the favoured sites include
LinkedIn (62%), Facebook (58%) and MySpace (11%).
Notes to editors:
* Deborah Fernon is available for interview
* This year's CIPD annual Recruitment and Retention Conference
takes place on the 18 and 19 June 2008 at Olympia Conference
Centre, London.
* If you would like a press pass to the conference, please
contact the team on mailto:press@cipd.co.uk or 020 8612 6400
* The Chartered Institute of Personnel and Development (CIPD)
has over 130,000 members and is the leading professional
institute for those involved in the management and development
of people.
CIPD press enquiries:
Gregor Ridley / Anna Wallace
CIPD Press Office
151 The Broadway, London SW19 1JQ
mailto:press@cipd.co.uk
020 8612 6400
|
![]() |
 |
|
|
