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 CIPD PRESS RELEASE 14 August 2008

New guide offers UK businesses the key to capturing talent through
building stronger partnerships with recruitment agencies

New guidance from the Chartered Institute of Personnel and
Development (CIPD) and the Recruitment and Employment
Confederation (REC) is released today, 'The relationship between
HR and recruitment agencies - A guide to productive partnerships', which
provides advice and guidance for HR and recruitment agencies on building
and maintaining strong partnership relationships.

The guide was produced in response to the annual CIPD Recruitment,
Retention
and Turnover Survey 2007, which revealed that while there is still a
huge demand for recruitment agencies, the way in which HR interact with
them could be improved. At the same time, the survey showed that only
36% of employers evaluate agency performance. This finding highlights
the need for increased understanding and better working relationships
between recruiters and employers.

By offering new insight into developing positive relationships and
promoting
collaborative working between HR professionals and recruitment
consultants, the
guide aims to bring about mutual business benefits. Practical advice
and case study examples demonstrate how HR professionals can
build and foster productive partnership relationships with agencies. It
also sets out clear advice for agencies on how to become the agency of
choice, deliver their clients' needs and build credibility in the
marketplace.

Nicola Monson, Research Associate, CIPD said: "Tracking down talent and
individuals with the right skills and experience presents employers with
a real challenge. Adopting partnership relationships on a more
consultative
basis with recruitment agencies will place HR in a much stronger
position
to overcome their toughest recruitment difficulty and achieve their
number
one resourcing objective.

"With today's weakening economic climate putting pressure on recruitment
activity, it's in the organisation's best interests to develop
added-value
partnership relationships with recruitment agencies. Not only does this
involve working on the relationship, it also requires HR to establish
key
performance indicators (KPIs) from which agency contribution and their
impact on organisational resourcing objectives can be measured."

The guide also points out that recruitment agencies and HR practitioners
will need to embrace future developments and emerging resourcing
techniques
such as a wider use of technology, expansion in global markets and
agency
specialisation if they are to tackle hard to fill skill groups and stay
ahead of the competition.

Roger Tweedy, director of Research, REC said:
"The guide marks an important 'next step' in the professionalisation of
the recruitment sector. Importantly it pulls the future focus of
recruitment away from transactional activity to the provision of
services
that add real benefit to employer organisations. Developing a more
detailed understanding of how added value recruitment services actually
deliver 'bottom line' benefits is in the interests of both large and
small
employers and is key to business competitiveness.

"The REC is committed to leading this crucial debate through its ongoing
research programme as well as through activities to continue enhancing
professional standards and training within the industry."

A web-based tool will follow on from the guide and is designed to help
any HR professionals and agencies planning to transform their thoughts
into action.

Notes to editors:
* Nicola Monson and Roger Tweedy are available for interview
* A full copy of the research report will be made available on
the CIPD and REC websites from 18 August 2008. The Chartered
Institute of Personnel and Development (CIPD) has over 130,000
members and is the leading professional institute for those
involved in the management and development of people.
* Key messages from the research and practical advice from some
of the case study organisations will be discussed at a forthcoming
CIPD Recruitment Forum event. This will take place in London on
Thursday 2 October at Local Government House, Westminster. Limited
places are available, please contact the CIPD's press office if
interested
* The web-based tool will be available at http://www.cipd,co.uk/tools
after the forum event
* The Recruitment and Employment Confederation is the trade
association for the UK's £26.6 billion private recruitment and
staffing industry with a membership of more than 8000 businesses
and over 6000 recruitment consultants. All members must abide by
a Code of Practice and uphold the highest industry standards
(http://www.rec.uk.com).

CIPD press enquiries:
Gregor Ridley / Christian Zarro / Jemma Walsh
CIPD Press Office
151 The Broadway, London SW19 1JQ
mailto:press@cipd.co.uk
020 8612 6400

REC press enquiries:
Susie Loughnane / Helen Ablett / Kellie Reed
Octopus Communications
mailto:rec@octopuscomms.net
0845 37 00 655