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 CIPD PRESS RELEASE 15 April 2008
CIPD Research highlights challenges in implementing
coaching within organisations
CIPD Annual HRD Conference and Exhibition, 14-17 April 2008
Despite the majority of UK employers (71%)
currently using coaching within their organisations,
results from the new joint Chartered Institute
of Personnel and Development (CIPD) and Ashridge
Centre for Coaching's final research report -
Coaching in Organisations -, indicates that
efforts to develop coaching capability in order
to support business goals are still in the early
stages, with wide variations in practice. As a
result, it can be challenging for learning and
development practitioners to make judgements
about how best to implement coaching within their
organisation.
The report highlights that there are many
different approaches to providing coaching
services that are successful, however many
organisations are still finding their way
through trial and error and would like more
assurance on whether or not they are on the
right path. What is all too clear is that for
a coaching intervention to be successful, it
must be matched to the business needs.
Dr John McGurk, CIPD Learning, Training and
Development Adviser, comments:
"Most practitioners believe the effectiveness
of each individual coaching relationship is what
matters in delivering successful outcomes in
coaching. Learning and development professionals
play a key role in embedding this process within
their organisation. This is the overarching
tension that continues to challenge organisations
fundamentally in all aspects of their chosen
approach to coaching - from objective setting,
to structuring services and evaluation."
A number of case studies, including The Alzheimer's
Society, BBC, Nokia, Oxford City Council and Zurich
Financial Services, are profiled in the report to
help highlight unique cross-sector approaches to
coaching as well as helping to identify structures,
processes, roles, training, quality and evaluation
of coaching services.
Dr McGurk adds: "Learning and development
professionals must be in tune with their
organisation, while understanding and sometimes
protecting the value coaching can offer.
"The most significant challenge for businesses
is to develop the appropriate level of structure
to enable coaching relationships to be as effective
as possible. A one- size-fits-all approach will
never offer real value."
Coaching in Organisations will be launched at
the CIPD's annual HRD conference on Tuesday,
15 April 2008. The report aims to give additional
guidance for HR and learning and development
professionals as to how best to implement their
coaching strategies.
Speaking at the conference will be: Jacqueline
Keddy, Lead Consultant Coaching and Action
Learning, DCI, Metropolitan Police Service and
Ann Knights, Business Director, Ashridge Centre
for Excellence in Coaching and Gareth Jones HR
Director, M&G.
Notes to Editors:
* Coaching within organisations will be available
to download from http://www.cipd.co.uk/surveys
from 18 April 2008.
* The CIPD's HRD Conference and Exhibition is
the largest learning and development event in
Europe, and takes place at Excel, London from
15 April to 17 April. For more information
visit http://www.cipd.co.uk/hrd
* For a press pass to HRD, or to receive an
advanced copy of the Learning and Development
survey, please contact: Anna Wallace on
020 8612 6399/ mailto:a.wallace@cipd.co.uk
* The Chartered Institute of Personnel and
Development (CIPD) has over 130,000 members and
is the leading professional institute for those
involved in the management and development of
people.
* Ashridge Business School helps people and
organisations to be the best taking pride in
working in partnership with some of the world's
leading business organisations in tackling the
complex challenges they face, such as formulating
and implementing strategic development, leadership
and change.
Press Enquiries
Gregor Ridley/ Anna Wallace
Tel : 020 8612 6400
Mobile : 07793 256763
Email: mailto:press@cipd.co.uk
Website: http://www.cipd.co.uk/press
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