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 CIPD PRESS RELEASE 17 June 2008
CIPD discussion document set to shape debate on HR's use of
Web 2.0 for strategic business impact
A new CIPD research paper is published today, Web 2.0 and
Human Resources: a Discussion Document, to encourage debate
among the HR community about the way new web-based technologies
are influencing HR and people management.
This initial discussion paper provides an introduction to
social networking, a glossary of terms, an illustration of
how organisations have been using Web 2.0 for HR and people
management and an outline on how to get the most from these
technologies. It's intended to offer HR a new way of making
a significant contribution to an organisation's strategic
and operational goals.
Importantly, the crux of the initial report is that it
encourages open discussion among the HR community by asking
questions motivating readers to take part in a debate
informing the second stage of the research. This year's CIPD
Recruitment and Retention Survey confirmed that a minority of
organisations are using Web 2.0 technologies to attract and
recruit employees (from a survey of almost 800 organisations
only 20% reported using such technologies, with an even smaller
number planning to use it in the next year), so feedback on
why this is the case will be essential. Opinions on the broader
use of Web 2.0, especially in learning and development, will
also be sought and barriers identified.
Martyn Sloman, learning and development adviser at the CIPD says:
"Web 2.0 has the potential to change the way people interact and
work. But, like every new form of technology, there are challenges
and degrees of risk. HR must be aware of this in order to advise
senior management teams and influence strategy.
"We are hoping that the HR community participate fully in our
discussion document and post their opinions so that we can not
only inform but also seek answers to relevant issues in the
second stage of the research.
"We believe that HR will find itself under greater pressure to
adopt Web 2.0 in learning, recruitment and retention, so the
CIPD's call for research is timely. It will hopefully move the
debate beyond discussions of the use of popular social networking
sites at work."
The discussion document will be posted on the CIPD website from
18 June to coincide with the Recruitment and Retention Conference
at Olympia on 18-19 June.
Notes to editors:
* Martyn Sloman is available for interview.
* The discussion paper was prepared by Graeme Martin, Martin
Reddington and Mary Beth Kneafsey of the University of Glasgow
Business School and Martyn Sloman of the CIPD research and policy
team. The project has involved an extensive review of the existing
practitioner and academic literature, websites and blogs, and
preliminary discussions with HR managers, some consulting companies
and public sector bodies.
* This year's CIPD annual Recruitment and Retention Conference
takes place on the 18 and 19 June 2008 at Olympia Conference
Centre, London. Martyn Sloman will be discussing Web 2.0 in a
showcase presentation at the CIPD Recruitment Exhibition, which
runs alongside the conference.
* If you would like a press pass to the conference and exhibition,
please contact the team on mailto:press@cipd.co.uk or 020 8612 6400
* The first stage of the discussion document will be available
for download on the CIPD website on 18 June
* The Chartered Institute of Personnel and Development (CIPD)
has over 130,000 members and is the leading professional
institute for those involved in the management and development
of people.
CIPD press enquiries:
Gregor Ridley / Christian Zarro / Anna Wallace
CIPD Press Office
151 The Broadway, London SW19 1JQ
mailto:press@cipd.co.uk
020 8612 6400
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