HR Fora Q3 - Personal branding for a successful career
Friday, September 29, 2017
On Friday the 29th of September, FHRD in collaboration with the Westin Dragonara Resort hosted an interactive worksop on personal branding.
During this two-hour session, Carlo Pignataro, branding and training expert with 20-year experience in the international luxury industry, introduced the fundamental concepts of successful branding and provide participants with methodologies and techniques to brand themselves using the strategies some of the most desirable luxury brands in the world have used for centuries.
Today almost every individual has a personal brand. Not many of us have consciously cultivated these brands, but they exist nonetheless. The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. Your personal brand is how you appear to the world. Therefore, it serves to reason that a strong brand is preferable to one that is unpolished and uninteresting. The question is, how do you become more recognized? How do you build your authority and your following? And also, what do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. Start thinking of yourself as a brand.
Carlo Pignataro is an author, entrepreneur and training specialist best known as "The Luxury Coach". He has held strategic international sales & marketing positions with luxury companies such as Gucci, Damiani, Al Tayer Group, and has been a consultant for global players such as Luxottica, Giorgio Armani, Gianni Bulgari, World Gold Council, DTC, Pandora, Swarovski and many other corporates. Carlo travels the world and speaks at conferences about branding, service, sales and perceived value enhancement. For his full profile and more info one can visit his website: http://www.carlopignataro.com/